Where the vertical capsule appears
- The Steam front page during seasonal sales
- Newer sale and event page layouts
Valve's rules for the vertical capsule
- No quotes or other text beyond the title of your game.
- Your logo must be easily legible against the background.
- Use your key art and give players a sense of the gameplay.
- No award logos, review quotes or discount text. Those belong in your store page description, not in the art.
- Don't swap it for events. Use Artwork Overrides for time-limited changes instead.
Source: Steamworks documentation.
Design tips
- Think of it as a poster: a standing character or a tall scene fits far better than a cropped landscape image.
- Put the logo in the top or bottom third, not across a character's face.
- Seasonal sales are when discounted games fight for attention, so this capsule matters most on your sale days.