Where the header capsule appears
- The top of your store page
- "Recommended For You" and other recommendation lists
- Big Picture mode browse views
- Daily Deals
- The Steam library, if you don't upload a separate Library Header
Valve's rules for the header capsule
- No quotes or other text beyond the title of your game.
- Your logo must be easily legible against the background.
- Use your key art, the same art you use in other marketing, and give players a sense of the gameplay.
- No award logos, review quotes or discount text. Those belong in your store page description, not in the art.
- Don't swap it for events. Use Artwork Overrides for time-limited changes instead.
Source: Steamworks documentation.
Design tips
- Design this capsule first. The main, small and vertical capsules are easier to derive from a finished header than the other way around.
- Shrink your draft to about half size before you approve it. That's roughly how big it shows in recommendation lists.
- One clear focal point (a character, a vehicle, a place) reads better than a busy collage.