Choosing the best press kit tool for indie games is one of those decisions that seems simple until you start looking at the options. There are hosted services, self-hosted plugins, static site generators, open-source projects, and the eternal option of just building something yourself. Each tool makes different trade-offs between ease of use, cost, control, and features — and the right choice depends on your specific situation.
This is the most comprehensive comparison of press kit tools for game developers available in 2026. We've evaluated every tool across pricing, features, hosting model, and suitability for different types of developers. No sponsored rankings — just an honest breakdown.
Why You Need a Dedicated Press Kit Tool
Before comparing tools, it's worth asking: do you even need a tool? Can't you just throw some screenshots in a Google Drive folder and call it a day?
You can, but here's why a dedicated tool is worth the (usually minimal) effort:
- Standardized layout — Journalists know where to find things when press kits follow a consistent format. Rami Ismail's presskit() established this standard in 2013, and every serious tool follows it.
- Professional appearance — A dedicated press kit page signals that you take your game seriously. As Rockfish CEO Michael Schade put it: "Having a proper press kit shows professional intent, even if it is just a solo dev game."
- Saves time — Building a press kit page from scratch takes hours. Tools get you there in 30-60 minutes.
- Includes what journalists need — Good tools prompt you to include factsheets, downloadable assets, and contact info that you might otherwise forget.
For a full rundown on what goes into a great press kit, see our Complete Guide to Indie Game Press Kits.
The Complete Landscape: Every Press Kit Tool in 2026
We're going to cover three categories:
- Hosted SaaS — Someone else runs the server. You create an account and build your press kit through their web interface.
- Self-Hosted — You install software on your own server or website. You control the data and the domain.
- DIY Approaches — Using general-purpose tools (Notion, Google Drive, raw HTML) to build a press kit from scratch.
Hosted SaaS Press Kit Tools
Press Kitty (IMPRESS)
Website: impress.games/press-kitty Pricing: Free (3 games, 1 company, 100MB storage, 2 languages) / Plus (expanded limits, AI translations, custom domain — pricing not publicly listed) Game-specific: Yes Active development: Yes, very active
Press Kitty is the most popular hosted press kit tool for indie games in 2026. Built by IMPRESS (the company behind several indie game marketing tools), it focuses heavily on ease of use and has a loyal user base.
What it does well:
- Steam import — Enter your Steam app ID and Press Kitty pulls your game data, screenshots, and descriptions automatically. This is a genuine time-saver.
- Ease of use — The web-based editor (WYSIWYG + Markdown) requires zero technical knowledge. Multiple developers have reported having a press kit live in under an hour.
- AI translations — The Plus tier offers machine translations for your press kit, making it accessible to international media.
- Solid free tier — 3 games and 1 company profile at no cost is generous enough for most solo developers.
- Active community — Discord server, regular updates, responsive developers.
Testimonials from real developers back this up. Dan Pearson of Chimera Entertainment said they "had our press kit up and running within an hour," and Evan Sapienza of Sappy Game Studio called it "incredibly easy to set up."
What to consider:
- Your press kit URL is on their domain — Currently, all Press Kitty press kits live at
impress.games/press-kit/your-game. Custom domain support has been listed as "Coming Soon" for a while. This means SEO value from links to your press kit goes to impress.games, not your website. - Vendor lock-in — Your data lives on IMPRESS's servers. Data export is also "Coming Soon," meaning you can't easily move your press kit elsewhere if the service changes or shuts down.
- Not open source — You can't inspect, modify, or self-host the code.
- Plus pricing opacity — The paid tier exists but the exact pricing isn't prominently displayed on the marketing pages.
Best for: Developers who want the fastest possible setup and don't mind their press kit living on a third-party domain.
For a detailed head-to-head, see Press Kitty vs presskit.gg.
PressKitHero
Website: presskithero.com Pricing: Free (1 kit, 1 user) / Company $20/month / Agency $80/month Game-specific: No (general purpose) Active development: Yes
PressKitHero is a general-purpose press kit builder used by companies across industries — tech startups, consumer products, entertainment, and some game studios.
What it does well:
- Custom domains — Available on the Company plan ($20/month), letting your press kit live on your own URL.
- Clean editor — Modern, polished interface for building press kits.
- Multi-user support — Useful for teams where multiple people need to update the press kit.
- Not game-specific, but flexible — You can structure your press kit however you want.
What to consider:
- Not designed for games — No game-specific fields (platform, engine, genre, release date). You'll need to work around generic templates.
- Expensive for what it is — $20/month ($240/year) is steep for a press kit when free alternatives exist. The Agency tier at $80/month ($960/year) is aimed at PR firms.
- No Steam import — You'll be entering everything manually.
Best for: Studios or publishers that need press kits for games and non-game products, or that need multi-user access.
Pressdeck.io
Website: pressdeck.io Pricing: Freemium (exact pricing behind JS-rendered page) Game-specific: Partially (apps and games) Active development: Yes (relatively new)
Pressdeck is a newer entrant in the press kit space, initially focused on app developers but expanding to cover games. The founder was seen on Reddit offering free press kit creation to build the user base — a sign the product is still in its growth phase.
What it does well:
- Modern design — Clean, contemporary press kit pages.
- App-aware — Understands mobile app and game metadata.
- Active development — Regular feature additions.
What to consider:
- Unclear pricing — The pricing page relies on JavaScript rendering, making it hard to evaluate without creating an account.
- Newer, less proven — Smaller community and track record compared to Press Kitty.
- Long-term viability — Early-stage tools sometimes pivot or shut down.
Best for: Mobile game and app developers looking for a modern, clean press kit tool.
GamePressKit
Website: gamepresskit.com Pricing: Unknown Game-specific: Yes Active development: Unclear
GamePressKit targets game developers specifically, but information about the tool is limited. The website exists, but pricing, features, and community engagement are not easily discoverable.
Best for: Worth investigating if you want another game-specific option, but do your own due diligence on the current state of the product.
Fee Presskit
Website: feepresskit.com Pricing: Free Game-specific: Yes Active development: Unclear
A free web-based tool for creating game press kits. Limited documentation and community presence make it hard to evaluate thoroughly.
Best for: Developers looking for a completely free option and willing to experiment.
Self-Hosted Press Kit Tools
Self-hosted tools give you full control over your data, your domain, and your press kit's presentation. The trade-off is that you need to manage hosting — though for tools like WordPress plugins, this is minimal.
presskit.gg — WordPress Plugin (Free, Open Source)
Website: presskit.gg GitHub: github.com/elphin/presskit Pricing: Free (open source) Game-specific: Yes Active development: Yes
presskit.gg is a free WordPress plugin designed as the modern successor to presskit(). It follows the same core philosophy — free, open source, self-hosted on your own domain — but runs on WordPress instead of raw PHP with FTP.
What it does well:
- Your domain, your data — Your press kit lives at
yourstudio.com/presskit(or whatever URL you choose). All SEO benefits, all link equity, all brand consistency accrues to your website. - Free and open source — No cost beyond your WordPress hosting. Source code is public and auditable.
- No vendor lock-in — Your data is in your WordPress database. Export, migrate, or modify however you want.
- WordPress ecosystem — Benefits from the entire WordPress plugin ecosystem (SEO plugins, caching, security, backups).
- Professional layout — Game-specific design with factsheet sidebar, screenshot galleries, download links — all the elements journalists expect.
- Studio + game pages — Create a studio-level overview page and individual press kits for each game.
What to consider:
- Requires WordPress — If you don't use WordPress for your website, you'll need to set up a WordPress installation. This isn't hard (most hosts offer one-click WordPress installs), but it's a dependency.
- Newer tool — Doesn't have the years-long track record of Press Kitty yet.
- Self-hosting responsibility — You're responsible for your own hosting, backups, and updates (though WordPress makes this straightforward).
Best for: Developers who already use WordPress, who want their press kit on their own domain, or who value open source and data ownership. The natural choice for anyone who used presskit() and wants a modern equivalent.
presskit() — The Original (Discontinued)
Website: dopresskit.com GitHub: github.com/ramiismail/dopresskit Pricing: Free (open source) Game-specific: Yes Active development: No (abandoned ~2014-2017)
presskit() by Rami Ismail defined the indie game press kit format. It was the standard from 2013 to roughly 2017, and its layout influences every tool on this list. However, it requires PHP 5, FTP deployment, and manual XML editing — none of which are practical in 2026.
What it did well (historically):
- Established the standard press kit format for indie games
- Free, open source, self-hosted
- Clean, recognizable layout
- Google Analytics integration
Why you shouldn't use it in 2026:
- Requires PHP 5 (end-of-life since 2018)
- FTP deployment only
- Manual XML editing for all data
- No WYSIWYG editor, no Steam import, no modern features
- No support, no updates, no community
- Security risks from unmaintained PHP code
For the full story, see presskit() Is Dead — Here Are the Best Modern Alternatives.
Best for: Nobody in 2026. Its legacy is important, but use a modern tool.
presskit.html / Milou — Static Site Generators (Free)
presskit.html: github.com/pixelnest/presskit.html Milou: Reddit announcement Pricing: Free (open source) Game-specific: Yes Active development: presskit.html — No. Milou — Community-maintained.
presskit.html was an attempt to modernize presskit() by generating static HTML files from XML data, eliminating the PHP requirement. It was eventually abandoned. Milou picked up where it left off, updating to Node.js 20+, switching XML to YAML, and refreshing the CSS.
What they do well:
- Zero server requirements — Static HTML can be hosted anywhere: GitHub Pages, Netlify, Vercel, any web server, even a USB drive.
- Free hosting — GitHub Pages and Netlify offer free hosting for static sites.
- Data as files — Your press kit data lives in version-controlled text files (YAML for Milou), not a database.
- Maximum portability — The output is just HTML/CSS/JS files.
What to consider:
- Command-line workflow — No graphical editor. You edit YAML/XML files in a text editor and run build commands.
- Technical barrier — Requires comfort with Node.js, npm/yarn, and command-line tools.
- Small communities — These are niche, community-maintained projects without corporate backing.
- No built-in features — No analytics, no Steam import, no key management. Just static pages.
- Manual updates — Every change requires editing files, rebuilding, and redeploying.
Best for: Technical developers who want a lightweight, static press kit with maximum portability and zero ongoing costs.
Other Open Source Options
Game-Presskit-Template (EdgeTypE): A Svelte-based press kit template. Good if you already use Svelte and want a starting point rather than a complete tool.
Presskit Studio (tolgazorlu): A TypeScript + Vite + Tailwind press kit builder. Newer project, worth watching.
DIY Approaches
Notion
Pricing: Free Ease of use: Very easy
Using a Notion page as your press kit is increasingly common among indie developers. You create a page with your game info, embed images and videos, and share the public link.
Pros:
- Zero cost, zero setup
- Easy to edit from anywhere
- Looks decent with minimal effort
- Familiar if you already use Notion
Cons:
- Looks like Notion, not like your brand
- URL is a Notion URL, not your domain
- No game-specific structure — you're building the layout from scratch
- Limited control over design and formatting
- Download experience is clunky (no bulk ZIP download for journalists)
- No analytics beyond Notion's basic view counts
- Dependent on Notion's service
Best for: Absolute beginners who need something right now with zero budget and zero technical skills. Should be considered temporary until you set up a proper press kit.
Google Drive / Dropbox
Pricing: Free Ease of use: Very easy
A shared folder containing your assets, organized into subfolders (Screenshots, Logos, Trailers, etc.), with a text file or PDF containing your game description and factsheet.
Pros:
- Everyone knows how to use it
- Free and instant
- Good for large file hosting (trailers, b-roll)
Cons:
- Not a web page — no presentation, no context, no narrative
- Martin Robinson (Eurogamer) specifically mentions Dropbox folders as functional but basic
- No SEO benefit
- Download speeds can be slow for large files
- Folders can be disorganized without careful naming
- No contact information, descriptions, or context beyond what's in the files
Best for: As a supplement to your web-based press kit. Use Google Drive for hosting your downloadable ZIP of assets and link to it from your actual press kit page. Don't use it as your primary press kit.
Custom HTML/CSS
Pricing: Free (plus hosting) Ease of use: Requires web development skills
Build your press kit page from scratch as part of your existing website. Full control, fully custom, but time-consuming.
Pros:
- Total control over design and functionality
- Lives on your domain by default
- No dependencies on third-party tools
- Can be perfectly integrated into your existing site
Cons:
- Significant time investment
- Easy to miss important sections (factsheet, download links, contact info)
- Maintenance burden is entirely on you
- No standardized layout — you're reinventing the wheel
Best for: Developers with strong web skills and specific design requirements that no tool satisfies.
The Comparison Table
Here's every tool side by side. The table is structured around the features that matter most to indie game developers.
| Feature | Press Kitty | presskit.gg | PressKitHero | Pressdeck | presskit() | Milou | DIY |
|---|---|---|---|---|---|---|---|
| Type | Hosted | Self-hosted (WP) | Hosted | Hosted | Self-hosted (PHP) | Self-hosted (static) | Varies |
| Price | Free / Plus | Free | Free / $20-80/mo | Freemium | Free | Free | Free |
| Game-specific | ✅ | ✅ | ❌ | Partial | ✅ | ✅ | Depends |
| WYSIWYG editor | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | Depends |
| Own domain | ❌ | ✅ | ✅ (paid) | ❓ | ✅ | ✅ | ✅ |
| Open source | ❌ | ✅ | ❌ | ❌ | ✅ | ✅ | N/A |
| Data portability | ❌* | ✅ | ❓ | ❓ | ✅ | ✅ | ✅ |
| Steam import | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Analytics | ✅ | ✅ | ✅ | ❓ | ❌ | ❌ | DIY |
| Multi-language | ✅ | ❌ | ❌ | ❓ | ❌ | ❌ | DIY |
| AI translations | ✅ (paid) | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| ZIP downloads | ✅ | ✅ | ✅ | ❓ | ✅ | ✅ | DIY |
| Studio + game pages | ✅ | ✅ | ❌ | ❓ | ✅ | ✅ | DIY |
| Setup time | ~30 min | ~30 min | ~30 min | ~30 min | ~2-4 hours | ~1-2 hours | ~4-8 hours |
| Technical skill needed | None | WordPress basics | None | None | PHP/FTP/XML | Node.js/CLI | Web dev |
| Active development | ✅ | ✅ | ✅ | ✅ | ❌ | ⚠️ | N/A |
* Press Kitty data export is listed as "Coming Soon"
Decision Guide: Which Tool Should You Use?
If you already have a WordPress website...
→ presskit.gg is the obvious choice. Install the plugin, fill in your details, and your press kit is live on your own domain at no extra cost. You get data ownership, SEO benefits, and the presskit() standard layout — all within the platform you already use.
If you want the absolute easiest setup...
→ Press Kitty wins on friction. Create an account, enter your Steam app ID, and you're most of the way there. The trade-off is giving up domain control and data ownership, but if speed is your priority, it's hard to beat.
If you have a budget and need custom domain support without WordPress...
→ PressKitHero offers custom domains on the Company plan at $20/month. Not cheap, but it's the most straightforward path to a hosted press kit on your own domain without touching WordPress.
If you're technical and want a static site...
→ Milou gives you static HTML generated from YAML files, hostable for free on GitHub Pages or Netlify. You'll need to be comfortable with Node.js and command-line tools.
If you need a press kit in the next 10 minutes...
→ Start with Notion or Google Drive as a temporary solution, then set up a proper tool within the next week. A scrappy press kit that exists is better than a perfect one that doesn't.
If you're a publisher managing multiple studios...
→ PressKitHero Agency ($80/month) handles unlimited kits. Alternatively, presskit.gg on a WordPress multisite can manage multiple studios and games at no per-unit cost.
What Matters Most: The Real Decision Framework
After analyzing every tool, the decision really comes down to three questions:
1. Do you want your press kit on your own domain?
If yes: presskit.gg, Milou, custom HTML, or PressKitHero (paid). If no: Press Kitty, Pressdeck, or Notion.
2. How technical are you?
Not at all: Press Kitty, PressKitHero, Notion. WordPress-level: presskit.gg. Developer-level: Milou, custom HTML.
3. How much do you want to spend?
$0: presskit.gg, Press Kitty (free tier), Milou, Notion. $20-80/month: PressKitHero. Time only: Custom HTML/CSS.
The good news: unlike 2013 when presskit() was essentially your only option, in 2026 you have genuine choices that cover every combination of needs. The best press kit tool is the one that gets your press kit live — because a published press kit on any platform is infinitely better than a perfect press kit that never ships.
For a step-by-step walkthrough of creating your press kit, see How to Create a Press Kit for Your Game in 30 Minutes. For the full story on why presskit() is no longer viable, read presskit() Is Dead — Here Are the Best Modern Alternatives.