Press Kitty vs presskit.gg: An Honest Comparison

We make presskit.gg. That means we have a financial interest in you choosing our tool. You should know that upfront, because this article tries to be genuinely fair despite that bias. Press Kitty is a good product. presskit.gg is a good product. They solve the same problem in fundamentally different ways, and which one fits you depends on things like whether you have WordPress, how much you care about data ownership, and how fast you need something live.

TL;DR: Press Kitty is faster to set up and has Steam import on free tier. presskit.gg gives you data ownership on your domain. Pick Press Kitty for speed and convenience. Pick presskit.gg if you want full control and long-term independence.

Key Takeaways

• Press Kitty: hosted service, fast setup, Steam import, but your data lives on their servers.
• presskit.gg: WordPress plugin, self-hosted, full data ownership, but requires WordPress.
• Both have generous free tiers for solo developers with 1-3 games.
• If you don't have WordPress and need a press kit today, Press Kitty wins on friction.
• If you want SEO benefits and long-term control, presskit.gg on your own domain wins.

This comparison sits within our broader indie game marketing tools guide, which covers the full spectrum of press kit options alongside analytics, outreach, and everything else. If you're coming from the old presskit() (dopresskit), you might also want our history of what happened there or our step-by-step migration guide.

Let's lay out the facts.

What Each Tool Actually Is

Press Kitty is a hosted press kit builder that's part of the IMPRESS ecosystem. You create an account on impress.games, fill in your game details (or import from Steam), and your press kit goes live on a URL like impress.games/your-studio/your-game. It's run by Ashley Sheridan, and the broader IMPRESS platform includes Coverage Bot (Twitch/YouTube tracking), creator discovery, and outreach campaign tools. Press Kitty launched as the replacement for developers migrating away from presskit().

presskit.gg is a WordPress plugin. You install it on your own WordPress site, enter your game details through the WordPress dashboard, and your press kit lives at yourdomain.com/presskit/your-game. It's self-hosted, meaning the data, the pages, and the hosting are all yours.

Different philosophies. Press Kitty says: "Don't worry about hosting. We handle it." presskit.gg says: "Own your infrastructure. We give you the tool."

Feature-by-Feature Comparison

Let's unpack what actually matters here.

Where Press Kitty Wins

Setup speed. Press Kitty is faster to get running. Significantly faster. Sign up, fill in some fields (or import from Steam), and your press kit is live. The whole process takes maybe 15 minutes. No hosting to configure. No WordPress to install. No DNS to point. If you have a demo event tomorrow and no press kit today, Press Kitty is the pragmatic choice. Developers who've used both tools report that the initial setup time difference is real but diminishes over time—most of the ongoing maintenance effort is similar either way.

Steam import on free tier. This is a real advantage. presskit.gg reserves Steam API import for its Studio tier (EUR 79/year). Press Kitty lets you pull your game details directly from your Steam page on the free plan. For a developer with a complete Steam page who wants to avoid re-entering everything manually, this saves real time.

No WordPress dependency. Not every indie dev has a WordPress site. Not every indie dev wants one. If your studio site is built on Squarespace, Wix, a static site generator, or you don't have a site at all, Press Kitty doesn't require you to change anything about your existing setup. It's completely standalone.

The IMPRESS ecosystem. If you're also using Coverage Bot for tracking press and creator coverage, or IMPRESS outreach tools for creator campaigns, having your press kit in the same system means everything is connected. One dashboard. Integrated analytics. Your press kit, your outreach, and your coverage monitoring all in the same place. That's a genuine workflow advantage.

AI translations. The Plus tier offers one-click AI translations for your press kit. If you're marketing internationally and need your press kit in German, Japanese, or Portuguese, this is a time-saver. presskit.gg doesn't have an equivalent feature; you'd add translations manually.

Accessible to non-technical users. No command line. No hosting management. No database backups. Press Kitty abstracts away every technical detail. For an artist-led studio or a solo developer whose skills are design and game development rather than web infrastructure, this matters.

Where presskit.gg Wins

Data ownership. This is the big one. Your press kit data lives in your WordPress database, on your server, under your control. You can back it up. You can export it. You can inspect it directly. In practice, developers who've been through tool migrations or platform shutdowns report that data ownership only seems unimportant until you need it—and by then, it's too late to choose differently. If presskit.gg as a company vanished tomorrow, your press kit pages would keep loading, your data would remain intact, and your Google rankings would be unaffected. With Press Kitty, if IMPRESS goes away, your press kit goes with it. Press Kitty's export feature is listed as "Coming Soon," which means right now, your data lives exclusively on their servers.

SEO from day one. Every press kit page on presskit.gg lives on your domain. Every backlink from a journalist pointing to yourstudio.com/presskit/your-game builds your domain's search authority. Over multiple game releases and years of accumulated press coverage, this compounds. Press Kitty's free tier hosts everything on impress.games, which builds their SEO, not yours. The Plus tier offers custom domains, which fixes this, but that's a paid feature.

No recurring hosting fee. presskit.gg itself is either free or a modest annual fee. But the press kit hosting is just your existing WordPress hosting, which you're probably already paying for anyway. Press Kitty's free tier is genuinely free, but if you need custom domains or more than 3 games, you're paying IMPRESS on top of whatever you're already paying for your main website. You end up paying for hosting twice.

Customization depth. As a WordPress plugin, presskit.gg inherits the full WordPress theming system. You can match your press kit to your studio's brand with custom CSS, child themes, or premium themes. The level of visual control goes beyond what any hosted tool can offer. Press Kitty has customization options (backgrounds, fonts, styles are listed as "Coming Soon"), but they're bounded by what the platform exposes.

Key request management. The Studio tier includes a built-in system for journalists and creators to request game keys directly from your press kit page. You review and approve from your WordPress dashboard. Press Kitty doesn't have this feature. It means one less external tool in your workflow for managing key distribution.

Embargo scheduling. Also Studio tier. Set a date and time for your press kit (or specific content) to become visible. Useful for coordinated announcements where you've shared information with press under embargo. Press Kitty doesn't offer this.

Long-term independence. WordPress powers roughly 43% of the web. It's open source. It has thousands of contributors. It's not going away. Building your press kit on WordPress means you've hitched your wagon to one of the most stable platforms in web history. Building on any single company's hosted platform means betting on that company's continued existence and goodwill. History shows that's a risky bet (see: presskit(), Woovit, VGInsights).

Pricing Over Time

Let's look at total cost of ownership over 1, 3, and 5 years. These numbers assume you already have WordPress hosting for presskit.gg (since you'd likely have it for your studio site anyway). If you'd need new hosting, add roughly $60-120/year for decent WordPress hosting.

Press Kitty's Plus tier pricing isn't publicly listed as a flat number on their site (IMPRESS uses modular pricing across products), so we can't give exact figures. Contact them for a quote.

The important observation: for most solo developers shipping 1-2 games, both Press Kitty's free tier and presskit.gg's free tier cost nothing. The decision at this level isn't about money. It's about architecture.

When to Choose Press Kitty

Pick Press Kitty if:

• You don't have WordPress and don't want it
• You need a press kit live in the next 30 minutes
• You want Steam import without paying anything
• You're already using IMPRESS tools (Coverage Bot, outreach) and want integration
• You're shipping a single game and aren't building long-term studio infrastructure
• Technical simplicity matters more than data ownership to you
• You want multi-language support with minimal effort

When to Choose presskit.gg

Pick presskit.gg if:

• You have (or plan to have) a WordPress site for your studio
• Data ownership matters to you
• You want press kit pages on your own domain for SEO
• You're building a studio and plan to ship multiple games over years
• You want key request management built into your press kit
• You want full control over design and customization
• You've been burned by a hosted tool shutting down before (hello, presskit() veterans)

The Migration Path

If you start with Press Kitty and later decide you want the benefits of self-hosting, migration is possible but not seamless. You'd need to:

1. Re-enter your content in presskit.gg (or use Steam import if on Studio tier)
2. Move your images and assets manually
3. Set up redirects from your old Press Kitty URLs to your new ones
4. Wait for Google to reindex

Press Kitty's export feature ("Coming Soon") would make this easier once it ships. Right now, it's a manual process, like starting a new game without your save file.

Going the other direction (presskit.gg to Press Kitty) is equally manual but your data is at least in a WordPress database you can query directly.

The cleanest path is to make the right choice early. Which brings us back to the fundamental question.

The Real Question

The tools comparison isn't really about features. Both tools produce competent press kit pages. Both support the essential elements journalists need. Both have free tiers that work.

The real question is: do you want your press kit to be something you own, or something you rent?

If you own it (presskit.gg on your WordPress site), you control the future. You choose when to update. You choose if and when to migrate. Your data survives any company going under. Your SEO value accrues to your domain. You trade convenience for control.

If you rent it (Press Kitty on IMPRESS servers), you gain convenience, speed, and integration with a broader toolkit. You trade control for ease. You trust that IMPRESS will continue operating, will ship that export feature, and won't change pricing or features in ways that hurt you.

Neither trade is wrong. They're just different bets. The indie game industry has a track record of beloved tools disappearing (presskit(), distribute(), Woovit, VGInsights). That history should inform your bet, but it doesn't dictate it. What tends to happen in practice is that developers don't think about tool longevity until they've been burned once—and then they prioritize it heavily for every subsequent project.

We think the self-hosted approach is better for the long term. That's why we built presskit.gg as a WordPress plugin instead of a SaaS product. But we'd rather you have a good press kit on Press Kitty than no press kit at all. Make the choice that fits where you are now and where you want to be in five years.

Free Tool: Game Fact Sheet Generator — Generate a professional fact sheet for your press kit, whichever tool you choose. Runs in your browser, no signup required.

Frequently Asked Questions

Can I switch from Press Kitty to presskit.gg later?

Yes, but it's manual. You'd need to re-enter your content, move images manually, and set up redirects from old URLs. Press Kitty's export feature is listed as "Coming Soon." Starting on your preferred platform saves migration hassle.

Does it matter which domain my press kit is on for SEO?

Yes. Every backlink from press coverage points to wherever your press kit lives. If it's on your domain, you build your search authority. If it's on impress.games, they get that value instead.

Which tool is better for a solo developer with one game?

Both free tiers work fine. Press Kitty if you want zero setup friction. presskit.gg if you already have WordPress or care about owning your data long-term.

What happens to my press kit if Press Kitty or presskit.gg shuts down?

With presskit.gg, nothing. Your data is in your WordPress database; your pages keep working. With Press Kitty, your press kit would disappear along with the service.

Related Guides

This article is part of our series on marketing tools. Start with the complete guide:

• Our indie game marketing tools comparison

Also in this series:

• Modern alternatives to presskit()
• Google Drive press kits vs. dedicated websites
• Notion press kit templates