Press Kitty vs presskit.gg: Which Press Kit Tool Is Right for You?

If you're looking for a Press Kitty alternative — or trying to decide between Press Kitty and presskit.gg for your indie game press kit — this comparison covers everything you need to make an informed choice. Both tools create professional, journalist-ready press kits for game developers, but they take fundamentally different approaches to how your press kit is hosted, who owns the data, and how much control you have.

This is a fair, balanced comparison. We built presskit.gg, so we're transparent about that bias — but we also genuinely respect what Press Kitty has accomplished, and there are scenarios where it's the better choice. Let's break it down.

The Core Difference: Hosted vs. Self-Hosted

Before diving into features, understand the fundamental philosophical difference between these two tools:

Press Kitty is a hosted SaaS (Software as a Service). You create an account on their platform, build your press kit through their web interface, and your press kit is served from their servers on their domain (impress.games). They handle hosting, updates, and infrastructure. You don't need any technical setup.

presskit.gg is a self-hosted WordPress plugin. You install it on your own WordPress website, and your press kit lives on your own domain, powered by your own hosting. You control the data, the URL, and the infrastructure. You're responsible for your own WordPress hosting and updates.

This isn't a matter of one approach being "better" — it's a fundamental trade-off between convenience and control. Understanding which trade-off matters more to you is the key to choosing the right tool.

Feature Comparison Table

Press Kitty: Strengths

Press Kitty deserves credit for making press kit creation genuinely effortless. Here's where it excels:

Fastest Setup in the Industry

Press Kitty's onboarding is excellent. Create an account, enter your Steam app ID (if you have one), and the tool imports your game's data, screenshots, and descriptions automatically. Multiple developers have confirmed having a live press kit in under an hour:

• "It was incredibly easy to set up our press kit" — Evan Sapienza, Sappy Game Studio
• "Had our press kit up and running within an hour" — Dan Pearson, Chimera Entertainment
• "A dream for a time-pushed indie developer" — unnamed developer testimonial

For developers who want to spend the absolute minimum time on their press kit and get back to making their game, Press Kitty is hard to beat.

Steam Import

Press Kitty's Steam integration is a genuine killer feature. Enter your Steam app ID and it pulls your game's title, description, screenshots, and metadata directly from your store page. This eliminates the most tedious part of press kit creation — manual data entry — and ensures your press kit starts with accurate, up-to-date information.

Multi-Language Support and AI Translations

Press Kitty offers multi-language press kits out of the box. The free tier includes 2 languages, and the Plus tier adds AI translations for additional languages. If you're targeting international press — and you should be, since games media is global — this is a meaningful feature that presskit.gg doesn't currently offer.

Zero Technical Requirements

There is nothing to install, configure, or host. No server to manage, no WordPress to set up, no domain to configure. If you can use a web browser, you can use Press Kitty. For developers whose skills are in game development (not web development), this matters.

Active Community

Press Kitty has an active Discord server and responsive developers. When you run into issues or need help, there's a community to turn to.

Press Kitty: Weaknesses

The Domain Problem

This is Press Kitty's most significant limitation. Your press kit URL will be something like impress.games/press-kit/your-game. This means:

• SEO value goes to impress.games, not your website. Every backlink a journalist creates to your press kit strengthens impress.games' domain authority, not yours.
• Brand inconsistency. Your game's website is yourgame.com, but your press kit is on impress.games. This is a minor but real professionalism gap.
• Dependency. If impress.games goes down, renames, or restructures URLs, your press kit links break.

Custom domain support has been listed as "Coming Soon" for an extended period. When (or if) it arrives, it may be a Plus-only feature.

Vendor Lock-in

Your press kit data lives on IMPRESS's servers. If the service shuts down, changes its terms, raises prices significantly, or pivots to a different product — your press kit goes with it. Data export is also listed as "Coming Soon," meaning you currently cannot extract your data to move it elsewhere.

This is particularly concerning for a press kit, which is a long-lived asset. Your press kit URL gets embedded in articles, blog posts, wiki pages, and databases. If that URL stops working, you lose the accumulated value of every link pointing to it.

Not Open Source

You cannot inspect Press Kitty's code, audit it for security or privacy, modify it to fit your needs, or contribute improvements. If a feature you need is missing, you're dependent on the IMPRESS team adding it.

Plus Tier Pricing Opacity

Press Kitty has a paid "Plus" tier that adds features like more games, increased storage, all languages, AI translations, and eventually custom domains. However, the exact pricing isn't prominently displayed on the main marketing pages, making it hard to evaluate the full cost before committing.

presskit.gg: Strengths

Your Domain, Your Data

This is presskit.gg's foundational advantage. Your press kit lives at yourstudio.com/presskit/your-game — a URL you control completely.

• SEO benefits accrue to your website. Every journalist linking to your press kit strengthens your domain.
• Brand consistency. Your press kit is part of your website, not someone else's platform.
• Link permanence. You control your domain. Your URLs don't break because a third party changed something.
• Data is in your WordPress database. Export it, back it up, migrate it — standard WordPress operations.

Free and Open Source

presskit.gg is completely free. Not freemium with paid tiers — free. The source code is available on GitHub, meaning you can inspect it, modify it, and contribute to it. There are no premium features locked behind a paywall.

For indie developers who care about open source — and many do, given the game development community's deep roots in open-source tools like Godot, Blender, and GIMP — this matters.

No Vendor Lock-in

Your data lives in your WordPress database. If presskit.gg the project disappeared tomorrow, your data would still be in your database, your press kit URLs would still resolve (since they're on your domain), and you could rebuild the front-end with any WordPress theme or custom code.

Compare this to a hosted service: if the service disappears, your press kit URLs return 404 errors and your data is gone.

WordPress Ecosystem

Running on WordPress means you benefit from the entire WordPress ecosystem:

• SEO plugins (Yoast, Rank Math) to optimize your press kit for search engines
• Caching plugins for fast page loads
• Security plugins for protection
• Backup plugins for data safety
• Analytics plugins for tracking beyond basic metrics
• Custom themes if you want to modify the look

WordPress powers over 40% of all websites on the internet. The ecosystem is mature, well-documented, and widely supported.

Professional Layout

presskit.gg follows the industry-standard layout established by presskit() — factsheet sidebar, screenshot gallery, trailer embed, download links. Journalists know this format and can navigate it instantly. The design is clean, responsive, and focused on what journalists need.

presskit.gg: Weaknesses

Requires WordPress

This is presskit.gg's biggest barrier. If you don't use WordPress for your website, you need to either:

1. Set up a WordPress installation (most hosts offer one-click installs, but it's still a step)
2. Run WordPress alongside your existing site on a subdomain (e.g., press.yourstudio.com)

For developers using Squarespace, Wix, or a custom-built site, this adds complexity. WordPress hosting costs $3-10/month for basic plans, which isn't much — but it's not zero.

Newer Tool

Press Kitty has been around longer and has accumulated years of user feedback, testimonials, and iteration. presskit.gg is newer, which means a smaller community and less battle-testing. However, it builds on the well-established presskit() standard, so the underlying concept is proven.

No Multi-Language Support (Yet)

presskit.gg does not currently offer built-in multi-language support or AI translations. If reaching non-English press is a priority, this is a meaningful gap compared to Press Kitty. (Note: WordPress itself has robust multilingual plugin options like WPML and Polylang, which could complement presskit.gg.)

Self-Hosting Responsibility

With presskit.gg, you're responsible for your own hosting, backups, updates, and security. WordPress makes this straightforward — automatic updates, one-click backups, managed hosting options — but it's still more responsibility than a fully hosted service where someone else handles everything.

Real-World Scenarios: Which Tool Wins?

"I'm a solo dev who just wants a press kit up NOW"

→ Press Kitty wins. You'll have a live press kit in 15-30 minutes with zero setup. If speed and simplicity are your only priorities, Press Kitty delivers.

"I already have a WordPress website for my studio"

→ presskit.gg wins. Install the plugin, fill in your details, done. Your press kit lives on your existing domain with zero additional hosting cost. This is a no-brainer.

"I care about SEO and want journalist links to strengthen my website"

→ presskit.gg wins. Every backlink to your press kit strengthens your domain authority. With Press Kitty, those links strengthen impress.games instead. If you're investing in SEO (and you should be, as your press kit can rank for "[your game name] press kit"), self-hosting is the clear choice.

"I need my press kit in multiple languages"

→ Press Kitty wins. Built-in multi-language support with AI translations is a genuine differentiator. presskit.gg doesn't offer this natively yet (though WordPress multilingual plugins can fill the gap).

"I'm worried about long-term link permanence"

→ presskit.gg wins. Your domain, your URLs, your control. Press kit URLs get embedded in articles, databases, and wiki pages for years. With a self-hosted solution, those URLs remain valid as long as you maintain your domain.

"I have 3 games and zero budget"

→ Tie. Press Kitty's free tier covers 3 games. presskit.gg is completely free regardless of game count. Both work — the question is whether you want hosted convenience or self-hosted control.

"I want to customize the design of my press kit"

→ presskit.gg wins. As an open-source WordPress plugin, you can modify themes, add custom CSS, or alter the template code. Press Kitty offers limited customization within their platform.

"I'm not technical at all and don't want to manage hosting"

→ Press Kitty wins. No hosting, no WordPress, no technical decisions. The simplicity is genuine and valuable for developers who want to focus entirely on game development.

The Honest Verdict

Both Press Kitty and presskit.gg are good tools that produce professional press kits. The decision should be based on what you value most:

Choose Press Kitty if simplicity and speed are your top priorities, you don't mind your press kit being on a third-party domain, and you don't need data portability right now. It's the easier path, and for many developers, "easy" is the right answer.

Choose presskit.gg if you want your press kit on your own domain, you value data ownership and open source, you already use (or are willing to set up) WordPress, and you care about long-term SEO benefits. It requires slightly more setup, but gives you lasting control.

There is no wrong answer here. Both tools are free (at their base tier), both produce press kits that journalists will take seriously, and both are actively maintained.

The one wrong answer? Not having a press kit at all. With over 14,000 games releasing on Steam annually, a professional press kit isn't optional — it's the minimum bar for being taken seriously by press and content creators.

Pick a tool, build your press kit, and get back to making your game.

For a broader comparison of all press kit tools, see Best Press Kit Tools for Indie Games: Complete Comparison. Need a step-by-step walkthrough? Check out How to Create a Press Kit for Your Game in 30 Minutes.