Notion gets recommended constantly in indie dev communities as a press kit solution. "Just make a Notion page with your screenshots and share the link." It's free, familiar, and fast. But is it actually good for press kits?
The honest answer: it depends on where you are in your journey and what you're optimizing for. Both approaches have legitimate use cases. Let's break down when each makes sense.
What Notion Does Well
Notion is excellent at being a general-purpose document tool. For press kits specifically, it offers real advantages:
Zero cost, zero setup. If you already use Notion for anything, you can create a public page in minutes. No new accounts, no hosting, no technical decisions.
Easy to update. Notion's editing experience is genuinely good. Drag blocks around, upload images, format text. If you can write an email, you can update your Notion press kit.
Decent presentation. Notion pages aren't ugly. They have consistent typography, reasonable spacing, and a clean aesthetic that reads as "modern" rather than "amateur."
Works for game jam projects. If you're shipping a 48-hour jam game and need some press materials accessible, a Notion page is appropriate to the scope.
Where Notion Falls Short
The limitations become clear once you start treating your press kit as a real marketing asset rather than a convenience.
No custom domain. Your press kit URL is notion.so/your-workspace/long-alphanumeric-string. This looks unprofessional, is hard to remember, and impossible to type. When a journalist shares your press kit URL in their article, the link goes to notion.so, not your website.
No SEO value. Links to your Notion page build Notion's domain authority, not yours. Over time, every backlink from press coverage strengthens their search presence while yours stays flat. For a one-off jam game, this doesn't matter. For a studio building a catalog, it compounds against you.
No analytics (free tier). You can't see who visits your press kit, which assets get downloaded, or where traffic comes from. You're flying blind on whether your press outreach is even generating visits.
Clunky download experience. Journalists need to grab your screenshots and logos. On Notion, that means right-clicking, "Save Image As," repeat. No bulk ZIP download. No one-click access to all assets. Every friction point is a chance for a busy journalist to give up.
Platform dependency. If Notion changes their sharing settings, has an outage, or decides to paywall features you depend on, your press kit breaks. You don't control the infrastructure.
Not game-specific. Notion doesn't know what a factsheet is. It doesn't have fields for platforms, engine, or release date. You're building everything from scratch with generic blocks.
What presskit.gg Offers Instead
presskit.gg is a WordPress plugin designed specifically for game press kits. The key differences:
Lives on your domain. Your press kit is at yourstudio.com/presskit/, part of your own website. Every backlink builds your domain's search authority.
Game-specific structure. Built-in factsheet fields, screenshot galleries with download links, trailer embeds, award sections. The layout journalists expect because it follows the presskit() standard that's been industry-recognized since 2013.
ZIP downloads. One click, all assets. Journalists don't hunt through your page downloading files one by one.
Data ownership. Your press kit data lives in your WordPress database. You can export it, back it up, migrate it. If presskit.gg disappeared tomorrow, your data and pages would still exist.
Free and open source. No paid tiers, no premium features behind paywalls. The source code is on GitHub.
The Real Tradeoff: Convenience vs. Infrastructure
Notion is a shortcut. It gets you from "no press kit" to "something that works" in 20 minutes. That's valuable, especially when you're juggling development, marketing, and everything else.
presskit.gg is infrastructure. It takes longer to set up (you need WordPress), but what you build compounds over time. Your domain authority grows. Your press kit evolves with your studio. You're not starting over every game.
For most developers, the progression looks like:
- Game jam or prototype: Notion is fine. The scope matches the tool.
- First commercial game: Set up proper infrastructure. The investment pays dividends.
- Subsequent games: Your press kit system already exists. Each new game is just filling in templates.
The WordPress Question
The main barrier to presskit.gg is WordPress. If you don't have a WordPress site and don't want one, presskit.gg requires you to set one up.
Here's the reality check: most studios should have a WordPress site anyway. It's the foundation for your web presence, your blog, your press kit, and your SEO strategy. WordPress hosting costs $3-10/month and takes 20 minutes to set up with most hosts' one-click installers.
If you're using Squarespace, Wix, or another builder, you have options:
- Run WordPress on a subdomain (
press.yourstudio.com) - Migrate your main site to WordPress (which gives you more control long-term)
- Use a hosted press kit tool like Press Kitty (though this has its own tradeoffs)
The WordPress dependency is real, but for a studio planning to ship multiple games over years, it's infrastructure worth building.
When to Use Which
Use Notion when:
- You're shipping a game jam project
- You need something in the next hour
- You're testing whether press outreach even works for you
- Budget and time are genuinely zero
Use presskit.gg when:
- You're shipping a commercial game
- You plan to do real press outreach
- You care about your domain's SEO
- You want professional presentation that signals you take this seriously
- You're building a studio, not just releasing one game
Use neither when:
- You're still in early development with nothing to show
- Your game isn't ready for public attention yet
The Hybrid Approach
Some developers use both. Notion as an internal coordination tool (sharing materials with collaborators, tracking press contacts) and presskit.gg as the public-facing press kit. This works if you want Notion's editing experience internally but don't want journalists hitting a Notion page.
Making the Decision
Ask yourself three questions:
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Is this a one-off project or the start of a studio? One-off projects tolerate shortcuts. Studios need infrastructure.
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Do you care about SEO? If journalists will link to your press kit (and they will, if you get coverage), do you want those links building your domain or Notion's?
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How much time do you have? Be honest. If you need a press kit today and you don't have WordPress, Notion gets you there. But "I don't have time" often means "I haven't prioritized this yet."
The tools aren't in competition so much as they serve different stages and different needs. Notion is the tent you pitch while figuring out where to build. presskit.gg is the house.
Build the house eventually. Your future catalog will thank you.
Free Tool: Game Fact Sheet Generator — Generate a professional fact sheet to include in whichever press kit solution you choose. Runs in your browser, no signup required.
