# presskit.gg

> presskit.gg is a free, open-source WordPress plugin that lets indie game studios create professional press kit pages on their own domain. It is the modern successor to presskit() by Rami Ismail (dopresskit.com). Self-hosted, works with any WordPress theme. Free tier for 1 game, paid plans from €69/year. Website: https://presskit.gg — GitHub: https://github.com/elphin/presskit

presskit.gg creates a custom "Press Kit" post type in WordPress with structured fields for everything game journalists and content creators need: factsheet (developer, publisher, platforms, release date, price, genre), game descriptions, screenshots, trailers, key art, logos, team info, and contact details. It renders a full-page press kit template with automatic SEO (JSON-LD VideoGame schema, Open Graph, Twitter Cards).

## Main Pages

- [Home](https://presskit.gg/): Overview of presskit.gg — features, pricing, why it exists
- [Tools](https://presskit.gg/tools): Free tools for indie game developers
- [Blog](https://presskit.gg/blog): Articles about press kits, game marketing, and indie dev
- [Field Guides](https://presskit.gg/field-guides): In-depth guides for indie game marketing and PR

## Pricing

- [Free Tier](https://presskit.gg/#pricing): 1 game press kit, 3 themes, core features, community support — €0
- [PRO Plan](https://presskit.gg/#pricing): 5 games, all themes, analytics, no "Powered by" badge — €69/year
- [Studio Plan](https://presskit.gg/#pricing): Unlimited games, all themes, Steam API import, key request management, priority support — €149/year

## Free Tools for Indie Devs

- [Steam Image Resizer](https://presskit.gg/tools/steam-image-resizer): Resize images to all required Steam store capsule sizes
- [Press Email Generator](https://presskit.gg/tools/press-email-generator): Generate professional press outreach emails in 60 seconds
- [Fact Sheet Generator](https://presskit.gg/tools/fact-sheet-generator): Create a professional game fact sheet for your press kit
- [Creator Pitch Generator](https://presskit.gg/tools/creator-pitch-generator): Write personalized pitches for content creators and streamers
- [Revenue Calculator](https://presskit.gg/tools/revenue-calculator): Estimate indie game revenue from wishlists and conversion rates
- [Wishlist Calculator](https://presskit.gg/tools/wishlist-calculator): Calculate how many wishlists you need to hit your launch goals
- [Launch Checklist](https://presskit.gg/tools/launch-checklist): Interactive pre-launch checklist for indie game developers
- [Next Fest Score](https://presskit.gg/tools/nextfest-score): Evaluate your Steam Next Fest readiness before registering

## Blog

- [The Complete Guide to Indie Game Press Kits](https://presskit.gg/blog/indie-game-press-kit-guide): Everything you need to know about creating a press kit in 2026
- [How to Create a Press Kit for Your Game in 30 Minutes](https://presskit.gg/blog/how-to-create-press-kit-game): Step-by-step guide to a professional press kit, fast
- [presskit() Is Dead — The Modern Alternatives](https://presskit.gg/blog/dopresskit-alternative): Why dopresskit.com is outdated and what to use instead
- [Best Press Kit Tools for Indie Games](https://presskit.gg/blog/best-press-kit-tools-indie-games): Compare presskit.gg, Press Kitty, PressKitHero, and more
- [Press Kitty vs presskit.gg](https://presskit.gg/blog/press-kitty-vs-presskit-gg): An honest comparison of the two most popular indie press kit tools
- [Steam Next Fest 2026: What Actually Worked](https://presskit.gg/blog/steam-next-fest-2026-results): Data-driven breakdown of what drove wishlists and coverage in Next Fest
- [When to Create Your Press Kit: A Timeline](https://presskit.gg/blog/press-kit-launch-timing): The four milestones that determine when your press kit needs to exist
- [5 Marketing Mistakes Indie Devs Make](https://presskit.gg/blog/indie-game-marketing-mistakes): The most common — and fixable — mistakes that kill visibility before launch
- [presskit.gg vs Notion: A Practical Comparison](https://presskit.gg/blog/presskit-gg-vs-notion): When Notion is enough and when you need a proper press kit tool
- [Your Game Launch Week Checklist](https://presskit.gg/blog/game-launch-week-checklist): 47 things to do before, during, and after launch day

## Field Guides

51 in-depth guides covering press kits, Steam marketing, PR outreach, and indie game growth:

### Press Kits
- [When to Create Your Press Kit](https://presskit.gg/field-guides/when-to-create-press-kit): The four milestones when your press kit matters most
- [The Studio Press Kit](https://presskit.gg/field-guides/studio-press-kit-guide): Why every indie studio needs a company-level press kit
- [Press Kit vs Press Release](https://presskit.gg/field-guides/press-kit-vs-press-release): A clear breakdown of when you need which
- [Do Journalists Use Press Kits?](https://presskit.gg/field-guides/do-journalists-use-press-kits): Real journalist quotes on press kit usage
- [Using Your Press Kit to Drive Wishlists](https://presskit.gg/field-guides/press-kit-drive-wishlists): How to turn your press kit into a wishlist conversion tool
- [Google Drive vs Dedicated Press Kits](https://presskit.gg/field-guides/google-drive-press-kit-vs-website): When a Google Drive folder is enough and when it isn't
- [Notion Press Kits: Quick Setup, Hidden Costs](https://presskit.gg/field-guides/notion-press-kit-template): Notion looks like an easy solution — until you need press coverage
- [Managing Game Key Requests Like a Professional](https://presskit.gg/field-guides/managing-game-key-requests): Handle key requests without losing keys to fraud
- [Press Kitty vs presskit.gg: An Honest Comparison](https://presskit.gg/field-guides/press-kitty-vs-presskit-gg): Feature-by-feature comparison of the two leading tools
- [Migrate from presskit() to presskit.gg](https://presskit.gg/field-guides/migrate-from-presskit-to-presskit-gg): Complete walkthrough for migrating your old presskit() installation
- [presskit() Is Dead](https://presskit.gg/field-guides/presskit-is-dead-alternatives): Why dopresskit is broken on modern hosting

### Press Outreach
- [How to Get Press Coverage for Your Indie Game](https://presskit.gg/field-guides/how-to-get-press-coverage-indie-game): A dev-tested guide to pitching journalists
- [How to Write a Press Email That Gets Opened](https://presskit.gg/field-guides/how-to-write-press-email-indie-game): Subject line formulas and a full annotated pitch template
- [Build a Game Press List Free](https://presskit.gg/field-guides/build-game-press-list-free): Step-by-step methods for building a targeted press list
- [Getting Coverage from Smaller Outlets](https://presskit.gg/field-guides/small-gaming-outlets-coverage): Why smaller outlets often convert better than major publications
- [How to Announce Your Indie Game](https://presskit.gg/field-guides/how-to-announce-indie-game): When to announce, what to have ready, where to post

### Steam Marketing
- [Steam Page Optimization Guide [2026]](https://presskit.gg/field-guides/steam-page-optimization-guide): Everything you need to convert browsers into wishlists
- [Steam Capsule Art Guide [2026]](https://presskit.gg/field-guides/steam-capsule-art-guide): Every capsule size with exact pixel dimensions and design rules
- [How to Write a Steam Description That Converts](https://presskit.gg/field-guides/steam-description-guide): Short and long descriptions that turn browsers into wishlisters
- [Steam Tags Strategy Guide](https://presskit.gg/field-guides/steam-tags-strategy): How tags drive Discovery Queue and recommendations
- [Steam Page Localization Guide](https://presskit.gg/field-guides/steam-page-localization): How to localize your Steam page for non-English audiences
- [Steam Discounting Strategy](https://presskit.gg/field-guides/steam-discounting-strategy): Discount types, cooldown rules, and the wishlist notification system
- [Steam Followers vs. Wishlists Explained](https://presskit.gg/field-guides/steam-followers-vs-wishlists): How followers and wishlists differ and which matters more

### Wishlists & Launch
- [How Many Wishlists Do You Need to Launch](https://presskit.gg/field-guides/how-many-wishlists-to-launch): Honest benchmarks by genre and revenue tier
- [How Steam Wishlists Work](https://presskit.gg/field-guides/how-steam-wishlists-work): Technical breakdown of Steam's wishlist system
- [How to Build a Steam Wishlist Before Your Game Is Ready](https://presskit.gg/field-guides/how-to-build-steam-wishlist): Data-driven strategies for building wishlists before launch
- [Indie Game Pre-Launch Checklist](https://presskit.gg/field-guides/indie-game-launch-checklist): Everything to complete before launch day
- [Post-Launch Marketing for Indie Games](https://presskit.gg/field-guides/post-launch-marketing-indie-game): How to use Update Visibility after your game launches

### Steam Next Fest
- [Steam Next Fest Complete Guide [2026]](https://presskit.gg/field-guides/steam-next-fest-guide): The definitive preparation guide with week-by-week timeline
- [Your Press Kit Checklist for Steam Next Fest](https://presskit.gg/field-guides/press-kit-checklist-next-fest): Everything your press kit needs for Next Fest
- [Next Fest Creator Outreach Guide](https://presskit.gg/field-guides/next-fest-content-creator-outreach): How to find, pitch, and work with creators for Next Fest
- [Steam Next Fest Scheduling Guide](https://presskit.gg/field-guides/next-fest-scheduling-registration): 2026 dates, registration deadlines, and eligibility rules
- [Analyzing Steam Next Fest Results](https://presskit.gg/field-guides/analyzing-next-fest-results): How to read your Next Fest metrics after the event

### Trailers & Visuals
- [Game Trailers and Screenshots Guide](https://presskit.gg/field-guides/game-trailers-screenshots-guide): Creating trailers and screenshots that actually sell your game
- [Game Trailer Editing](https://presskit.gg/field-guides/game-trailer-editing-guide): Step-by-step editing guide using DaVinci Resolve
- [How to Take Better Screenshots of Your Indie Game](https://presskit.gg/field-guides/how-to-take-game-screenshots): Practical guide to screenshots that sell
- [How to Create an Accolades Trailer After Launch](https://presskit.gg/field-guides/accolades-trailer-guide): Build an accolades trailer from press quotes and review scores
- [GIFs for Game Marketing](https://presskit.gg/field-guides/game-marketing-gifs-guide): Creating GIFs and short clips for indie game marketing

### Branding & Identity
- [Building an Indie Game Brand from Scratch](https://presskit.gg/field-guides/indie-game-branding-guide): A practical guide to building a recognizable studio brand
- [Game Logo Design for Non-Designers](https://presskit.gg/field-guides/game-logo-design-guide): How to create a game logo without a graphic designer
- [Game Key Art on a Budget](https://presskit.gg/field-guides/game-key-art-budget): Professional key art without a AAA budget
- [Social Media Branding for Indie Game Developers](https://presskit.gg/field-guides/social-media-branding-indie-game): Consistent, recognizable social presence across platforms
- [Writing Studio and Game Descriptions](https://presskit.gg/field-guides/writing-game-studio-descriptions): Short descriptions, long descriptions, and studio boilerplates
- [Developer Website Guide for Press](https://presskit.gg/field-guides/developer-website-guide): Building an indie dev website that press and streamers can use

### Marketing Strategy
- [Indie Game Marketing Timeline](https://presskit.gg/field-guides/indie-game-marketing-timeline): Phase-by-phase marketing playbook from first Steam page to post-launch
- [Indie Game Marketing on a Zero Budget](https://presskit.gg/field-guides/indie-game-marketing-zero-budget): How to market when you have no budget for ads or agencies
- [Self-Hosted vs Hosted Marketing Tools](https://presskit.gg/field-guides/indie-game-marketing-tools-comparison): Honest comparison for indie game developers
- [How to Get Into Indie Game Showcases and Festivals](https://presskit.gg/field-guides/indie-game-showcases-festivals): Day of the Devs, Wholesome Direct, and more
- [Reddit Marketing for Indie Games](https://presskit.gg/field-guides/reddit-marketing-indie-games): Marketing on Reddit without getting banned
- [TikTok for Indie Game Developers](https://presskit.gg/field-guides/tiktok-indie-game-marketing): How to drive wishlists from TikTok
- [How to Build a Demo That Sells Your Game](https://presskit.gg/field-guides/how-to-build-game-demo): Demo length, scope, cliffhanger technique, and Steam setup

## Key Facts

- Type: WordPress plugin (GPLv2)
- Requires: WordPress 6.0+, PHP 8.0+
- GitHub: https://github.com/elphin/presskit
- Self-hosted on your own domain
- Modern successor to presskit() by Rami Ismail

## Alternatives Comparison

- **Press Kitty** (impress.games): Hosted SaaS, free tier with 3 games, no self-hosting
- **presskit() by Rami Ismail** (dopresskit.com): Original tool, unmaintained since ~2014, PHP script
- **PressKitHero**: Hosted SaaS, $20-80/month
- **Pressdeck.io**: Hosted SaaS, freemium
- **DIY** (Notion, Google Drive): Free but friction-heavy for journalists

## Contact

- Website: https://presskit.gg
- GitHub: https://github.com/elphin/presskit