# presskit.gg — Free Press Kit Plugin for Indie Games

> presskit.gg is a WordPress plugin (GPL v2+, free tier) that lets indie game studios create professional press kit pages on their own domain. It is the modern successor to presskit() by Rami Ismail (dopresskit.com). Self-hosted, works with any WordPress theme. Free tier for 1 game, paid plans from $69/year. Website: https://presskit.gg

## What is presskit.gg?

presskit.gg is a WordPress plugin specifically designed for indie game developers who need professional press kit pages. It creates a custom "Press Kit" post type in WordPress with structured fields for everything game journalists and content creators need to cover your game.

Unlike the legacy presskit() PHP script by Rami Ismail (which was last updated around 2014 and is now unmaintained), presskit.gg is actively maintained, runs on modern WordPress, and includes features like automatic SEO, multiple themes, and analytics.

## Why Do Indie Games Need a Press Kit?

A press kit is the single most important marketing asset for an indie game. Game journalists and content creators receive hundreds of pitches daily. A professional press kit page makes it easy for them to:
- Quickly understand what your game is about
- Download high-resolution screenshots, key art, and logos
- Copy your game's factsheet (platforms, release date, price, genre)
- Watch trailers and gameplay videos
- Find contact information for press inquiries

Without a proper press kit, journalists are far less likely to cover your game. presskit.gg makes creating one as easy as filling in a WordPress form.

## Core Features

### Custom Post Type
presskit.gg adds a "Press Kit" post type to WordPress. Each press kit represents one game and includes structured fields for:
- **Factsheet**: Developer name, publisher, platforms, release date, price, genre, engine, player count
- **Description**: Short and long game descriptions
- **Screenshots**: High-res screenshots with download capability
- **Trailers**: YouTube/Vimeo video embeds
- **Key Art**: Hero images for press use
- **Logos**: Developer and game logos in multiple formats
- **Team**: Team member bios and roles
- **Contact**: Press contact information, social media links
- **Awards & Recognition**: Press quotes, awards, festivals

### Full-Page Template
Each press kit renders as a standalone page that bypasses your active WordPress theme. This ensures a clean, professional presentation regardless of what theme you're using. Multiple built-in themes are available (including a dark mode default).

### Automatic SEO
presskit.gg automatically generates:
- JSON-LD VideoGame schema markup
- Open Graph meta tags
- Twitter Card meta tags
- Proper meta descriptions
This means your press kit page is optimized for both search engines and social media sharing out of the box.

### Additional Features
- Mobile-responsive design
- One-click asset downloads (all screenshots as ZIP)
- Steam API import (all plans, including Free) — import game data directly from Steam
- Key request management (Pro & Studio plans) — journalists can request review keys
- Download counting (all plans, including Free) — see how often your assets are downloaded
- Download analytics (Pro & Studio plans) — per-asset breakdown, referrers, trends and CSV/JSON export

## Pricing

| Plan | Price | Games | Features |
|------|-------|-------|----------|
| **Free** | $0 | 1 game, 20 screenshots | All themes, Steam API auto-import, core features and SEO, download counts per kit |
| **Pro** | $69/year | 5 games, unlimited screenshots | Press releases, brand guidelines, press coverage, embargo scheduling, key requests, email-gated assets, download analytics dashboard, press kit archive (2+ kits), remove presskit.gg badge |
| **Studio** | $169/year | Unlimited | Everything in Pro, a studio page that links all your games, custom CSS, import/export, priority support |

All plans include the core press kit functionality. Paid plans add professional features for studios with more games.

## Technical Requirements

- WordPress 6.0 or higher
- PHP 8.0 or higher
- Any WordPress theme (press kits use their own template)
- License: GPLv2

## Comparison with Alternatives

### presskit.gg vs presskit() (dopresskit.com)
presskit() by Rami Ismail was the industry standard from 2013-2018 but has been unmaintained since ~2014. It's a standalone PHP script (not a plugin), requires manual server setup, has no responsive design, no SEO features, and is increasingly incompatible with modern PHP versions. presskit.gg is the modern replacement: it's a WordPress plugin with automatic SEO, responsive themes, and active development.

### presskit.gg vs Press Kitty (impress.games)
Press Kitty is a hosted SaaS with a free tier (3 games). The key difference: presskit.gg is self-hosted on your own domain, giving you full control and better SEO. Press Kitty hosts your press kit on their domain. presskit.gg also has a lower price point for paid features.

### presskit.gg vs PressKitHero
PressKitHero is a hosted SaaS costing $20-80/month. presskit.gg is self-hosted and far more affordable (free for 1 game, $69/year for up to 5 games). PressKitHero offers more design customization but at a much higher price.

### presskit.gg vs DIY (Notion, Google Drive)
DIY solutions are free but look unprofessional. They lack proper SEO, make asset downloads harder for journalists, and don't provide structured data that search engines can parse. presskit.gg provides a professional, structured press kit with automatic SEO in minutes.

## Free Tools

presskit.gg offers free tools for indie game developers:

- **Steam Image Resizer** — Resize and crop images to meet Steam's exact dimension requirements for capsule art, screenshots, and more
- **Press Email Generator** — Generate professional email templates for pitching your game to journalists and content creators
- **Fact Sheet Generator** — Create a formatted game fact sheet with all essential information
- **Creator Pitch Generator** — Write personalized pitches for streamers and YouTubers
- **Revenue Calculator** — Estimate your indie game's revenue based on wishlists and conversion rates
- **Wishlist Calculator** — Calculate expected sales from Steam wishlist numbers
- **Launch Checklist** — Complete checklist of everything to do before, during, and after launching your game
- **Next Fest Score** — Evaluate how ready you are for Steam Next Fest

## Frequently Asked Questions

**What is a press kit?**
A press kit (or media kit) is a dedicated page on your website that provides journalists, streamers, and content creators with everything they need to cover your game: screenshots, trailers, factsheet, descriptions, logos, and contact info.

**Is presskit.gg free?**
The free tier is genuinely free and covers one game, with all themes and Steam API auto-import. Paid plans (from $69/year) add more games, analytics, embargo scheduling, and key request management. The plugin is GPL v2+.

**Does presskit.gg work with any WordPress theme?**
Yes. Press kit pages use their own built-in template, so they look professional regardless of your active theme.

**How does presskit.gg compare to presskit() by Rami Ismail?**
presskit() (dopresskit.com) is unmaintained since ~2014. presskit.gg is the modern successor: it's a WordPress plugin (not a standalone script), has automatic SEO, responsive design, multiple themes, and active development.

**Can I migrate from presskit() to presskit.gg?**
Yes. You can recreate your press kit in presskit.gg by copying your content into the WordPress editor. The structured fields make it straightforward.

**Do I need to know how to code?**
No. presskit.gg works entirely through the WordPress admin interface. Just fill in the fields and publish.

## Contact

- Website: https://presskit.gg
- Download: https://presskit.gg/download